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They are not necessarily cannibalizing the market. is a legitimate segment that is growing but we haven’t seen it be a significant factor for the small and medium guys. Even with the cable and MSOs that have taken share, I think that perhaps it is more at the big guy level. ADT and Comcast are going back and forth while the independent security dealers win business by being local and being a part of the community. ”That is exactly what Rehman is noticing in his business. “The big companies are growing the market, not taking share away. They are trying to penetrate a market that never really had an alarm system before. They are already in the house for telephone, Internet or cable and trying to throw a spin in there to bundle this home security in. I have noticed that those national companies can’t give that personal service and we have gotten clients whose first alarm system was with a cable company. They call us to have that personal service and those calls are increasing pretty heavily. ”Boggs hasn’t seen much competition or benefit from DIY and the outside players.
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Cannot customize alarm sounds.
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This savings alone might pay for the alarm system.